Vida, the electric mobility arm of Hero MotoCorp, is set to make a major foray into the electric off-road motorcycle market with its new sub-brand, Dirt-e. The announcement comes ahead of EICMA 2025, where Vida will officially unveil the first models aimed at both Indian and global markets.rnrnThe flagship offering from Dirt-e will be based on the production version of the Vida Acro concept—first seen at previous auto expos. This off-road bike will feature a hub-integrated electric motor and adjustable components suitable for younger riders, particularly those aged four to ten years. A balance bike format will serve as the base, with optional suspension kits and larger battery packs available as accessories, enabling riders to enhance performance as their skills grow.rnrnVida’s Dirt-e models promise to deliver class-leading performance and practical range, with aggressive pricing expected near Rs. 50,000. The new bikes will focus on blending safety, robust build quality, and progressive electric technology, offering a new entry point for kids and enthusiasts into the world of off-road electric riding. The first Dirt-e bikes are expected to hit the Indian market by the end of the year, with further expansion possible as the segment grows.
