Ather Energy rn has reported a remarkable expansion beyond its traditional stronghold in South India, with Middle India emerging as its fastest-growing market in Q2 FY26. The region, which includes Gujarat, Maharashtra, Madhya Pradesh, Chhattisgarh, and Odisha, saw Ather’s market share nearly double precision from 8.8% to 14.6% year-on-year. This surge reflects strong consumer demand, aggressive retail expansion, and growing brand presence.rnrnDuring the quarter, Ather added 78 new Experience Centres (ECs), bringing its total to 524 across India, with a strategic focus on both metropolitan and tier-2/-3 cities. South India continues to lead with a 25% market share, underscoring its loyal customer base, while the Rest of India also witnessed significant gains, moving from 6.1% to 10% market share.rnrnThe company recorded its highest quarterly revenue of ₹940.7 crore, marking a 57% year-on-year growth, alongside significant improvements in EBITDA margin, pointing to steady progress toward profitability. Ather’s expansion strategy, combined with its growing product portfolio and charging infrastructure, positions it well for continued growth in India's accelerating electric two-wheeler market.
