Simple Energy, a Bengaluru-based electric two-wheeler manufacturer, has made a significant breakthrough by developing and commercially producing India’s first rare earth-free electric vehicle (EV) motor. This innovative motor eliminates the need for heavy rare earth magnets traditionally used in EV motors, which are valued for their high torque density and compact design but subject to global supply chain disruptions and geopolitical constraints.rnrnThe company’s patented, in-house technology replaces heavy rare earth magnets with optimized compounds and is powered by proprietary algorithms that manage heat and torque in real-time. This allows the motor to deliver performance on par with traditional designs while achieving 95% localization in manufacturing. The motors are produced at Simple Energy's state-of-the-art 200,000 sq. ft. facility in Hosur, Tamil Nadu, emphasizing self-reliance and sustainability in electric mobility.rnrnSimple Energy’s move not only addresses supply chain vulnerabilities caused by restrictions on rare earth element exports to India but also aligns with a ‘Make in India’ approach aimed at building a strong, independent EV industry. This breakthrough is expected to accelerate the adoption of electric two-wheelers in India while strengthening the domestic supply chain landscape.
